Thursday, January 10, 2013

Probability of Purchase

Just thought I'd send this out for all to see.
This is a visualization of a model of probability of purchase I'm working on.
It's a 4D graph (3D heat map), that shows:
On the X(Front to back) are individual subjects.
On the Y(Left to RIght) are variables used in the model
Z is their Daily Hazard ( chance that they will purchase in the day )
And the color is a heat map denoting the value of the individual terms on the Y axis.
Our model is a Logistic Model, so it's a sum of each term (on the Y).
On the Right is the intercept term, which is constant, very negative (purple).
In the hockey stick section you can see terms that were negative start to swing positive, and way over on the left, there is one term that lights right up on the hockey stick. 

Very fun stuff.

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